Embrace the Sales Struggle
Stories sell. You should be using them in your sales process. They also teach lessons very well. Let me tell you one. Samuel Morse was a struggling portrait artist in 1832 when, by chance, he overheard a conversation about an experiment in electromagnetism. Intrigued by the concept, he adapted it to send messages over a wire using electricity. For the next five years, he worked to perfect his invention until, in 1837, he applied for a patent for his Electromagentic Telegraph