People Need What You've Got
If you are in sales then the odds are people need (or would at least like) what you're offering. the problem in closing sales comes in your message and marketing though. Yes I need shoes. But if Sperry advertised their brand as "We keep glass out of your feet" then I might not be able to get my mind off of painful steps when I think of their shoes. Messaging. Branding. Your message. These are the things that keep people from working with you. Have you ever had a potential cli