All Great People Have Coaches
Recently on the blog and in my private and group coaching I've talked a lot about content creation and branding. Why? Because in the 21st Century the sales process begins when people first become aware of you with whatever content you or or your company are creating. It's called "top of funnel" content because it's how people come into the top of your sales funnel. Basic stuff. Recently I was interviewed for the Neon Noise podcast, and while the focus on the discussion was pr